Lecture 14
Date:
6.06.2024 19:00
Place:
Art and design gallery «A&A Interior»
Address:
RPCR Aqua Residence, Porto Montenegro
Free entry, RSVP
Art and design gallery A&A Interior with the partnership of CHE Design School presents the series of popular educational lectures (Russian, English languages).
Lecture 14:
“Anatomy of a paradox”
Paradox is a universal way to attract attention to a work of art, architecture, design or advertising.
How do professionals in the fields of art, design, music, marketing and advertising use paradox? How does the paradox hack the consumer's subconscious and force him to share information about what he sees with others?
Lecture on ten principles of paradoxical design, which are used by 99% of modern designers. Each principle is illustrated with examples from the natural environment, art history and hits from the world's top designers. The lecture may be of interest not only to the general public, but also to professional designers, as it provides a set of simple recipes that guarantee the achievement of a wow effect for the consumer.
Speakers:
Kirill and Elena Cheburashkins - co-founders of CHE Design School, founders of CHBURDESIGN, teachers, designers of interiors, products and objects in Russia, Great Britain, Monaco, Switzerland, France and Holland.
Sergey Helmyanov - co-founder of CHE Design School, designer, architect, founder of the Stieglitz Academy's Transport Design program, author of dozens of scientific and journalistic articles on the history and theory of design.
Anatoly Mosin - architect, interior designer, urbanist, founder of Architecture Bureau PROJECT, specialist in retail architecture and HORECA, graduate of Milan Polytechnic.
CHE Design School is a design school for children and adults: this school teaches how to create and talk about design in an understandable language to people of any age and skill level. CHE Design School’s educational modules are designed for a deep immersion in the history, design theory and the active application in practice of all acquired knowledge and skills.
